Monday, January 7, 2008

Skype Alternative for MySpace Chats: SightSpeed on Open Social

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Video chat tool SightSpeed is introducing a new service called SightSpped Light, which is made to work with various social networks in order to provide video chat within a more integrated platform. To start things off, SightSpeed Light will be running on Open Social and all the networks participating in the program, including MySpace, LinkedIn, Salesforce, hi5 and Orkut. Developed on Adobe Flash, SightSpeed Light doesn’t require any downloads for use.

There are a number of developmental projects taking place around the introduction of on-demand video chat tools that are heavily integrated into social networking, though this is among the first to present itself as an option for existing, larger networks, especially within the realm of Open Social participants. SeeToo is among the more recent startups that have taken it upon themselves to present a simplified, no download tool for integrated chat.

sightspeed-s.pngIn an effort to further spread the use of its new application, SightSpeed is offering SightSpeed Light to developers to use with other Google APIs for integrated video experience with other applications. Similar to what several, from Meebo to AOL, are hoping to do with existing chat tools, SightSpeed is hoping to get its tools integrated with as many applications as possible. How many Google apps out there would you integrate with video chat? All, perhaps?

Having tackled the business-end of video chat, it looks like SightSpeed is hoping for a younger demographic with a wider range of online video chat usage. Given Skype’s integration with MySpace, is the market ripe for integrated tools for more one-on-one communication?

While a huge benefit of online social networking is the removal of time-sensitive response etiquette (meaning, you could have left me a message 3 days ago and I can respond tomorrow at 2 a.m.), the presentation of an immediate form of communication is appealing to some, and may grow in popularity should the process be simplified enough for social networking’s core demographic to find it useful.

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