NBC is teaming up with MSN and Microsoft in an alliance to create NBCOlympics.com on MSN, which is a new website for Olympic fans in the U.S. The site features videos from competitions, including live and on-demand formats, as well as analysis and results from NBC’s broadcast and media teams.
While NBC is the owner of U.S. media rights to this summer’s Olympic Games, Microsoft is getting its kicks too. Offering up its Silverlight technology to deliver the video content. The coverage the Olympics for the new website will be powered by MSN and Microsoft technology. This isn’t the first time that Silverlight has been chosen to power a network’s online video, especially for sports. Announced at CES today during Bill Gates’ keynote speech in Las Vegas, this will benefit both NBC and Microsoft.
The video content will be broadcast across MSN video on the site’s homepage, as well as through other websites in the Windows Live network. NBC has a lot going on at the CES as well. It’s created a special website just for the CES event, giving you an insiders look at what’s going on in Sin City. There, NBC will also be announcing its redesign of Access Hollywood’s website, the relaunch of Nightly.msnbc.com, and the announcement of video embeds finally being available for Beet.tv.
As NBC looks to leverage as many ways as possible to distribute the Olympics video content across the web, the company has linked up with the likes of MediaZone for appealing to a younger demographic. With a partnership with Silverlight, the reach for an even broader audience is evident.
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