Mahalo Launches Multi-Profiles

Source: Mashable.com

Typically, a new way to display iframed content wouldn’t get me very excited - it would actually probably get me rather annoyed. However, what human-powered search engine Mahalo has launched today is pretty clever, and I’m surprised I haven’t seen it on more sites (in fact, none come immediately to mind).

The new feature is called “multi-profiles” and adds tabs for your Twitter, Facebook, LinkedIn, and Flickr accounts to your Mahalo profile. Click on one of those tabs and you can see a user’s full profiles on those respective services without navigating away from Mahalo. Thus, you can navigate between a user’s Mahalo profile information such as links and search results pages they’ve created, and then check out their other accounts if you want to learn more about them.

While Mahalo doesn’t generate any extra page views or search engine juice by doing this, they do keep people on the site longer, and in theory will create a better community by making it easier for users to get to know each other.

Smart feature, and I’d expect others to imitate it in the future.