Globally, Baidu Beats Microsoft in Search; Yandex Creeping Up On Ask

While Google dominates the top slot in search both in the U.S. and worldwide, with a global search market share of 62 percent, there is still a lot of elbowing going on below, especially when you look beyond the U.S.

In a comScore ranking of the top-10 global search engines as measured by number of searches during the month of December, 2007, Yahoo comes in at a distant No. 2 with only 13 percent of global share. (Although, in the U.S., Yahoo actually gained a half-point of share in December, whereas Google dipped 0.2 percent).

The big surprise, though, is the strength of local search engines in countries that don’t use the Roman alphabet. No. 3 on the list is not Microsoft, but Chinese search engine Baidu (with 5 percent share, versus Microsoft’s 3 percent). No. 5 is Korea’s NHN Corporation, which operates the Naver portal and search engine. Creeping up on Ask’s No. 8 spot, is Russian search engine Yandex. And Alibaba (which may include Yahoo China) brings up the rear at No. 10.

Shouldn’t the best search technology win no matter what the language? These market share figures suggest that culture and marketing play a big role as well—unless, of course, you are Google.

Pay Per Play: Break Internet Style Rules, Make Lots of Money

We’re solicited, on average, by about two or three different ad networks of varying types on a weekly basis here at Mashable. Some of them are great ideas, and some of them are downright stinkers. I’m not in the business side of things here at the blog, so I’m generally not privvy to where those conversations lead, so I can’t speak to exactly who does what in terms of sponsorship for this site. I do get to see most of the offers on the way in through the editorial mailbox, though, and one that’s slid past us a few times is an outfit called Pay Per Play.

Subject: Get paid for every visitor to your site

Body: This is a brand new program called Pay Per Play. It’s a bit like Google Adsense except that it’s a 5 second audio ad. Like Adsense, it’s totally free … just a small piece of code and you get paid for every visitor. No one has to click on anything. There is a time limit and also a limit to the number of people who will get to promote it. If it takes off, as I expect it to, someone is going to do well as a result.

Due to the stigma associated with autoplaying audio ads, I’ve been assured that we won’t be taking advantage of that program here at Mashable. I have to wonder, based on my own experience, whether or not that stigmas is deserved or not. Conventional wisdom says that one of the biggest screw-ups a webmaster can make is to throw an advertising program on their site that will autoplay an audio clip. Surfers will complain louder and quicker about autoplaying audio ads than if you were to change the algorithm on Digg.

The debate as to whether this is acceptable practice ranges to many different circles. MySpace and Digg have both been called out before in the comments and emails we’ve recieved here at Mashable for occasionally letting an advertisement slip by that has autoplaying advertisements. The podcasting world also goes back and forth on whether it is kosher to have your podcast or video episodes autoplay on pageload. On my own personal blog and video ventures over the years, I’ve been experimenting with the benefits and negatives of autoplaying for years, and have generally come to the conclusion that if I have audio or video that I want to showcase in a website, I will make it autoplay.

Back when Art and I were doing the RizWords podcast, it typically ran between forty five minutes to a little over an hour each daily episode. We found that the growth of the podcast was a bit slow in the beginning, in terms of both downloads and subscribers. We chatted over it and came to the conclusion that we should give autoplay a shot.  Within weeks, our downloads shot predictably up, and our subscribes shot through the roof (and an unintended consequence occurred - a large portion of the long term podcast subscribers ended up being from China, Iran and the United Arab Emirates).

How did it affect our site viewership, though?  Well, we monitored everything pretty closely before and after the switchover, and the bounce rate has only shifted unfavorably by 2%.  Interestingly enough, the average length of visit went up substantially (by around six minutes or so). So what was my tradeoff for all the extra listens? Weeding out a few finicky visitors, and Tom Merritt and Molly Wood telling me I should change it to not autoplay on an episode of Buzz Out Loud.

Granted, there is a significant difference between an autoplaying advertisement, and a fifteen second autoplaying advertisement followed by a podcast full of relevant content, but having said that, the Pay Per Play concept isn’t so aesthetically repugnant as the design snobs among us might originally think. Certainly the thought of it is counter-intuitive at first, but aren’t most revolutionary new concepts that way?

WebMynd Could Change the Way You Bookmark Websites

A new YCombinator startup called WebMynd launched today. It’s a Firefox add-on that records every website you visit and saves a virtual copy on your hard drive.

The service doesn’t save just an image of the page or the URL, but the full text site. That means you can also search those virtual pages later when you are looking for something.

Users can turn off recording at any time, and can delete saved pages that they don’t want to have around for any reason. To see saved pages, you click on an icon at the top of the browser and the local saved copies pop up, along with a search bar.

The idea is that, like Gmail, good search means you don’t have to spend a lot of time bookmarking and tagging websites to find them later. WebMynd records everything in the background, and a quick search will locate the page.

One thing I’d love to see added is a text box somewhere on the browser where you can type in tags to describe any page you are on, and to have that data saved along with the virtual page. The result could make searching easier down the road.

The basic add-on is free and keeps pages for a week. Users pay $10 for six months of history or $20 for a full year. After testing this I can tell it’s a service I’ll continue to use to quickly find sites I visited. Simple service, basic business model, and useful. Classic YCombinator stuff.

Facebook Apps On Any Website: Clever Move

Facebook announced Friday a new JavaScript client library that will allow Facebook apps to be displayed on any website.

The client library allows users to make Facebook API calls from any web site and create Ajax Facebook applications on that website.

Wei Zhu from Facebook explains the benefits:

Since the library does not require any server-side code on your server, you can now create a Facebook application that can be hosted on any web site that serves static HTML. An application that uses this client library should be registered as an iframe type. This applies to either iframe Facebook apps that users access through the Facebook web site or apps that users access directly on the app’s own web sites. Almost all Facebook APIs are supported.

Nick O’Neil at All Facebook writes:

Want to build your own social gaming platform that resides on your own website but leverages the power of users’ Facebook relationships? Now you can! There had previously been applications that could leverage the Facebook API prior to the launch of the platform but there are some significant differences now versus before. The first significant difference is the broader access to Facebook’s core features that the platform provides.

I’m not sure anyone saw this move coming, but Facebook may have just changed the game again by essentially becoming an application host. It’s a clever move by Facebook in a year its competitors will get more serious about offering platforms themselves.