Thursday, January 24, 2008

My WeShow: Create Your Own Video Network

WeShow started out as a human-powered video aggregator, with editors on board to find and share the best content out there when it comes to online video. As many of these types of services do, WeShow is now offering an option to let you create your own video aggregator, essentially making you the editor. Entire communities can be built from here, even allowing for your members to add videos to your community as well.

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Called My WeShow, the service is pretty simple. It basically lets you create a centralized group for the video content you love, with the help of others. In function and implementation, My WeShow is in fact quite similar to Magnify, which also lets you create custom groups for sharing video content from across the web. My WeShow offers personalization options such as color templates, and an ad revenue-sharing model as well. AdSense ads placed on your network will get you a 50-50 split, so the more engaged you and your members are in your My WeShow community, the higher your earning potential rises.

What I’m not sure of, however, is if and how these communities will be leveraged for use on WeShow. As WeShow has taken somewhat of a Best Week Ever approach to promoting video content (and by that I simply mean that the team behind WeShow chooses what’s important), will these other communities within the WeShow network be needed at all for WeShow’s main service? I’m also wondering if integrated video communities in the form of an API is the next step for My WeShow.

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