Google’s Departed Godfather of AdSense Joins the Tumri Project

After Gokul Rajaram, the “Godfather of AdSense,” left Google at a seemingly inopportune time for the search company, no plans were indicated on Rajaram’s part as to what direction his new solo career would head. Today, however, we’ve learned that Rajaram is indeed sticking with his expertise in consumer and business ads, and has joined the board of directors at Tumri, a one-to-one online display marketing solution. Tumri works as a consolidated, one-stop-shop for brands to create their online campaigns to be delivered across platforms, media types, etc. It is one of several companies looking to provide a centralized service that does some of the heavy lifting for the brands that bcome their clients, extending certain projections and other data to form a targeted display ad campaign that will reach end users and consumers. Tumri has in fact spend quite some time building up its staff of notable veterans in the field, including Calvin Lui. From the looks of it, Rajaram is attracted to Tumri because of its technology, which is central to its service as a differentiating factor. Dubbed the AdPod, Tumri constructs a brand’s online ad campaign as a platform, combining existing creatives and marketing messages with offers and listings, turning it into a dynamic ad widget. Rajaram’s presence on Tumri’s board of directors helps solidify not only Tumri as a company, but dynamic ad widgets as an effective and scalable form of targeting advertisements. The way I see it, widgets incorporate reporting and an ability to change, which are primary reasons for why they are being experimented with so heavily at this time.