Yahoo Top Searches 2007

It’s that time of year again for the major search engines to release their top search queries of the year. Yahoo traditionally goes first, and today’s the day. And once again, people can’t seem to help but type “Britney Spears” into every search box they come across.

The top queries of the year on Yahoo are:

1. Britney Spears
   
2. WWE
   
3. Paris Hilton
   
4. Naruto
   
5. Beyonce
   
6. Lindsay Lohan
   
7. Rune Scape
   
8. Fantasy Football
   
9. Fergie
   
10. Jessica Alba
    

And this year Yahoo is expanding the list to include top ten searches by category. They’ve included Delicious searches (not tags) as well in the list. Delicious users are clearly a more tech savvy and interesting group of people than the population at large, based on their searches. This expanded data is good to have, I think, because it is a very accurate reflection of mass culture, particularly U.S. culture, during the year.

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