Search has been one of the most powerful tools on the internet, but its next of kin “discovery” is coming up fast. Many new sites are serving up recommendations alongside search to help visitors discover new content they didn’t even know they wanted. But implementing a discovery engine yourself can take time and money away from your core product. Isral-based Taboola will solve that rather complex problem, for video sites at least.
Taboola’s made integrating their system a breeze. All it takes is a single javascript tag added to your player’s code for them to start recommending videos in your site’s player (or ads, as seen right). You can currently see their service live on 5min. Taboola says that 5min has seen a 23% increase in watched videos and 53% increase in session length.
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