Much is being made of Microsoft President of Platforms & Services Kevin Johnson's statement this week that Microsoft is planning to become No. 2 online advertising player within three to five years. Johnson and the Microsoft online-advertising crew have made this same boast a few times this year. What Johnson did share on November 15 during his remarks at a UBS investor conference was more specifics about how Microsoft plans to get there. Johnson, a sales guy through and through, used the catchy "10, 20, 30, 40" slogan to describe Microsoft's goals. As Johnson outlined it, the plan is this: 10: Get the Microsoft Web sites to comprise 10 percent of all Internet page views (up from what Johnson says ... more
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