Tuesday, November 27, 2007

Facebook App Sees Small Selling Price. What’s it Really Worth?

advent-calendar-logo.pngA Facebook application called Advent Calendar (one of a handful) had put itself up for sale on eBay last week, but hasn’t gotten more than $7,099 by the final bidding time. That wasn’t enough to meet the reserve, and gives a rather dismal outlook to the overall value of Facebook apps. While there has been a lot of interest in Facebook’s platform and the subsequent applications on the investment end, no applications have seemed to fetch a large acquisition price.

This seems to be for several reasons, most of which seem to be associated with the current market. But I don’t really have to state the obvious when it comes to this particular Advent Calendar application that’s been put up for sale–how do you monetize such an application that can only be used for 24 days of the year?

Nevertheless, this is the second company in the past week to seek a buyout in time for the holidays. DivShare has kept the details of its “for sale” status pretty under wraps, but a lot of speculation regarding its selling potential has been swirling around as well. But when it comes to the Advent Calendar application, it’s a rather unique situation, considering the newness of applications, the “market” and the rest of the world joining in on the open bandwagon.

[via allfacebook]

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